Decision details

The primary objective of this proposal is to procure a provider to develop quality outdoor advertising/sponsorship opportunities in West Sussex that offer a revenue return for the County Council. 

This proposal is a key opportunity to enhance the level of income it generates and sets out the recommendations for developing a West Sussex best practice outdoor media opportunity.  The intention of this opportunity is to generate income through:

a.      Large format advertising, e.g. through billboards, paper and paste, digital hoardings, signage posted on the exterior of brick-and-mortar locations however, it excludes roundabout sponsorship.

b.      County Gateway signs (those placed roadside on entering the county area).

The Cabinet Member for Finance and Resources has approved:

1)    the commencement of an open procurement process for Outdoor Media Services for West Sussex; and

2)    that authority be delegated to the Director Finance and Resources to grant the award to tender a service concession contract and/or leases of County Council owned land, for a period of 5 years with the option to extend up to a further 5 years.

None