Decision Maker: Cabinet Member for Finance and Resources
Decision status: Recommendations Approved
Is Key decision?: Yes
Is subject to call in?: Yes
The primary objective of this proposal is to procure a provider to develop quality outdoor advertising/sponsorship opportunities in West Sussex that offer a revenue return for the County Council.
This proposal is a key opportunity to enhance the level of income it generates and sets out the recommendations for developing a West Sussex best practice outdoor media opportunity. The intention of this opportunity is to generate income through:
a. Large format advertising, e.g. through billboards, paper and paste, digital hoardings, signage posted on the exterior of brick-and-mortar locations however, it excludes roundabout sponsorship.
b. County Gateway signs (those placed roadside on entering the county area).
The Cabinet Member for Finance and Resources has approved:
1) the commencement of an open procurement process for Outdoor Media Services for West Sussex; and
2) that authority be delegated to the Director Finance and Resources to grant the award to tender a service concession contract and/or leases of County Council owned land, for a period of 5 years with the option to extend up to a further 5 years.
Publication date: 07/05/2019
Date of decision: 07/05/2019
Effective from: 17/05/2019