Decision details

FR01 19.20 Procurement of Outdoor Media Services

Decision Maker: Cabinet Member for Finance and Resources

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


The primary objective of this proposal is to procure a provider to develop quality outdoor advertising/sponsorship opportunities in West Sussex that offer a revenue return for the County Council. 


This proposal is a key opportunity to enhance the level of income it generates and sets out the recommendations for developing a West Sussex best practice outdoor media opportunity.  The intention of this opportunity is to generate income through:


a.      Large format advertising, e.g. through billboards, paper and paste, digital hoardings, signage posted on the exterior of brick-and-mortar locations however, it excludes roundabout sponsorship.

b.      County Gateway signs (those placed roadside on entering the county area).



The Cabinet Member for Finance and Resources has approved:


1)    the commencement of an open procurement process for Outdoor Media Services for West Sussex; and


2)    that authority be delegated to the Director Finance and Resources to grant the award to tender a service concession contract and/or leases of County Council owned land, for a period of 5 years with the option to extend up to a further 5 years.


Interests and Nature of Interests Declared:


Publication date: 07/05/2019

Date of decision: 07/05/2019

Effective from: 17/05/2019

Accompanying Documents: